On March 6, the Frontier Science and Social Co-creation Initiative held a presentation of the results of the “Rice Flour Product Development Project,” a collaborative initiative with the Hokuriku Agricultural Administration Bureau and Seven-Eleven Japan Co., Ltd., as part of Project: AERU. Seven students from Kanazawa University participated in the event.
This collaborative project began in July 2025 with the cooperation of the Hokuriku Agricultural Administration Bureau and Seven-Eleven Japan, with the aim of fostering students’ entrepreneurship and revitalizing local industries through the use of local specialty products. Students engaged in product planning and promotional activities under the theme of “product development using rice flour.” A total of 13 students from four Colleges participated in this project.
After learning about agricultural policy and the current situation surrounding rice flour, the participating students proposed new product ideas to Seven-Eleven Japan in October. Following a trial tasting of prototypes held in December and subsequent discussions, the students made repeated improvements toward commercialization, ultimately completing the new products.
During the presentation, the students reported on the process leading up to their product proposals, the innovations incorporated into the new products, and the lessons they gained through the project.
The seven new products developed by the students are scheduled to be released sequentially at all Seven-Eleven stores in Ishikawa, Toyama, Fukui, and Niigata from March 17.
［Related News]
Students Take on the Challenge of Developing Products Using Rice Flour (Published: Aug. 29, 2025)
Tasting of Rice Flour Products Developed by Students (Published: Jan. 5, 2026)
For more information about Project: AERU, click here.
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Presentation of the results -
A student explaining to the press during the Q&A session -
Students participating in the Rice Flour Product Development Project -
New rice-flour-based products developed by the students
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